- Dated or incomplete content.
- Your website was designed as a static site.
- Your website is not meeting your current business objectives or keeping up with your marketing plan.
- Customers can’t find you on Google or other searches.
- Your website is not optimized for mobile devices.
Who hasn’t had the experience of trying to navigate a website on your phone to find an address or phone number only to be frustrated by type that is too small to read or menus that don’t navigate well on your phones display. The problem is not new, but there has been a renewed flurry of activity to address it.
It started with an article by Ethan Marcotte titled Responsive Web Design posted in May 2010. The premise is simple. Today’s web user may be browsing on a multitude of devices of all makes, sizes and capabilities and web design should take advantage of the web’s dynamic medium and should be fluid, flexible and adaptive. Read more…
Nearly 70 percent of websites are static web pages. That is, they require modification of the code to update the content of the site. This may be appropriate for websites that require infrequent updates, but all too often it results in websites with outdated, inaccurate information or inflated maintenance costs. While still prevalent, these concerns can be addressed through the implementation of a Content Management Systems. Read more…
Search Engine Optimization (commonly referred to as SEO) is part science, part art and many would say a little bit of voodoo. In the early days of SEO it was cramming as many “key” words that may be searched by web users into your site as possible, MORE was definitely better. However, with advances in search engine technology and search algorithms current SEO is much more complex. Each search engines algorithm is bit different and all them are closely guarded secrets. However, there are some known elements, processes and tools to help a site score well in these algorithms. Read more…
Have I mentioned how much I love this job. We had our first snow today and the kids couldn’t wait to get out there. The things I missed working 60 hours a week! The hours aren’t much better, but I sure love the view!